With 2024 coming to a close, it’s time to focus on your year-end fundraising. Did you know that December alone sees 30% of all charitable giving, according to Double the Donation? Make sure your nonprofit stands out when supporters are ready to give. 
Boost Your Visibility
Remember, only donors who itemize deductions can claim charitable gifts on their 2024 tax return if they donate by December 31st. However, many still feel inspired by the holiday season to give, and others may use this time to fulfill their annual giving goals. Here’s how to connect with potential donors:
- Participate in Giving Tuesday – This global day of giving takes place on Dec. 3 this year, and it’s a powerful way to reach new supporters. In 2023, 34 million Americans participated, contributing $3.1 billion. Visit Giving Tuesday to learn how your nonprofit can join the event.
- Highlight a Theme or Goal – Consider creating a campaign around a theme (such as the ALS Ice Bucket Challenge) or targeting a specific goal, like funding a new program or facility.
- Review Your Donor Records – Reach out to past supporters who typically give at year’s end. Segment your donor list by gift size and frequency to target those who may be especially interested in contributing this season.
- Share Your Impact – Use analytics, statistics, and infographics to show your organization’s progress and current goals in year-end appeals. Regular updates on your website also allow supporters to follow your journey and stay engaged.
Prepare to Accept Donations
Securing donations is only half the battle. Ensure your systems are ready to handle the influx:
- Test your donation page for ease of use, security, and functionality.
- Ensure your site is fast, secure, and free of broken links.
- Set up automated thank-you emails that provide donors with a receipt for tax purposes.
Matching Gifts
Make the most of Matching Gifts. Many companies offer matching donations, often at a 1:1 ratio or higher. Don’t miss this opportunity! Provide clear instructions to donors on how to request matching gifts, and set up reminders to follow up if no match is received.
Document Your Success
Track what works and what doesn’t during this giving season, so you’re prepared to build on your achievements next year. For more tips on boosting your nonprofit’s fundraising success, reach out to us!
